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Title details for Secret Formula by Frederick Allen - Wait list

Secret Formula

by Frederick Allen
Kevin Stillwell
Audiobook
Listen to a sample Listen to a sample
Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.
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Publisher: Dreamscape Media Edition: Unabridged

OverDrive Listen audiobook

  • ISBN: 9781666601817
  • File size: 678301 KB
  • Release date: November 29, 2016
  • Duration: 23:33:07

MP3 audiobook

  • ISBN: 9781666601817
  • File size: 679371 KB
  • Release date: November 29, 2016
  • Duration: 23:32:56
  • Number of parts: 24
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Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Cooking & Food Nonfiction Economics

Languages

English

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. Written with unprecedented access to Coca-Cola's archives, as well as the inner circle and private papers of Woodruff, Allen's captivating business biography stands as the definitive account of what it took to build America's most iconic company and one of the world's greatest business success stories.
Expand title description text
Business Cooking & Food Nonfiction Economics